Business advice based on unique insights and solid facts.
Our combination of smart people and data mining techniques finds patterns and uncovers insights in your organisation’s data that we develop into impactful, numbers-based business advice. This advice is a blend of commercial understanding and information tested and optimised by mathematical and statistical algorithms. Using predictive and clustering approaches, we have helped a wide range of businesses to improve their market segmentation, campaigns and customer service. Depending on the specifics of a project we can adopt a number of Data Mining approaches:
Developing insights based on past customer behaviour, helping focus efforts and confine costs.
Used for unstructured data, such as sales rep notes, call centre notes, investigative notes or incident investigations. It is also useful for Government and Insurance organisations looking to prevent fraud or optimise case management.
Network Analysis can identify customers with the greatest potential to influence other customers. This information can be used for a range of marketing strategies such as testing new products or promoting a business name.
Statistical Customer Segmentation
Finding customer usage data helps a business understand customer needs and their intention to respond. This analysis leads to the optimal number of customer segments and the behavioural criteria that are the biggest indicators of segment membership.
Market Basket Analysis
An effective way to identify the low hanging fruit for cross-sell and up-sell opportunities. Market Basket Analysis uses probabilistic methods in combination with statistics, to find the most valuable product combinations.